Winter Sports Technology International - New issue online NOW!

Inside this issue... Get smart The more forward-thinking ski resorts are already using ever-more sophisticated ticketing and access technology to good advantage greener grooming As future exhaust emissions regulations get ever-stricter, slope groomer manufacturers are having to constantly improve their environmental credentials utah saints Always popular with local thrill-seekers, Canyons Resort has moved onto a much higher plane following a massive cash injection from a new saviour If you have subscribed to Winter Sports Technology International, you will receive your hard-copy in due course. If you are not a current subscriber, click here to subscribe

Heavens, Ski Resorts aren’t 100% truthful about snowfall?

Dartmouth College studied ski resort snow reports and participation data. Dartmouth discovered that resorts report 23 percent more snow on weekends, but no such increase in participation occurs.

The researchers theorize that resorts near cities that attract weekend crowds inflate their snow totals to draw guests.

However a new iPhone application made it easier to communicate real time snow conditions and resorts with good iPhone reception the exaggeration fell sharply.

The study is preliminarily labeled "Snowed: Deceptive Advertising at Ski Resorts."

See No Kidding.