Dartmouth College studied ski resort snow reports and participation data. Dartmouth discovered that resorts report 23 percent more snow on weekends, but no such increase in participation occurs.
The researchers theorize that resorts near cities that attract weekend crowds inflate their snow totals to draw guests.
However a new iPhone application made it easier to communicate real time snow conditions and resorts with good iPhone reception the exaggeration fell sharply.
The study is preliminarily labeled "Snowed: Deceptive Advertising at Ski Resorts."
See No Kidding.
Thursday, October 8, 2009
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