Aspen Skiing Co is being studied by the Harvard University Business School because of its corporate activism on behalf of the environment.

Aspen Skiing Co., is an active corporate environmental group and its actions are being studied as a model for other corporations.

Aspen Skiing Co., had joined Greenpeace and the Natural Resources Defense Council (NRDC) in a lawsuit to force Kimberly Clark to change the way Kleenex are made. The lawsuit alleged the way Kimberly Clark made Kleenex was destructive to the environment and contributed to climate change.

The study is looking at the decisions made by Aspen Skiing Co., as it balanced the value of joining the lawsuit versus angering guests.

Changes made by Kimberly Clark allowed Aspen Skiing Co to drop out of the lawsuit, feeling the changes were significant. The NRDC kept suing and eventually won the suit which allowed the EPA to regulate to regulate greenhouse gas emissions.

This took a lot of guts on the part of Aspen Skiing Co, thanks and good job!

See Aspen Skiing Co. Kleenex boycott intrigues Harvard Business school studying Skico environmental actions. 

What do you think? Leave a comment.

Keywords:
#recreation-law.com, #outdoor law, #recreation law, #outdoor recreation law, #adventure travel law, #law, #travel law, #Jim Moss, #James H. Moss, #attorney at law, #tourism, #adventure tourism, #rec-law, #rec-law blog, #recreation law, #recreation law blog, #risk management, #Human Powered, #human powered recreation,# cycling law, #bicycling law, #fitness law, #recreation-law.com, #backpacking, #hiking, #Mountaineering, #ice climbing, #rock climbing, #ropes course, #challenge course, #summer camp, #camps, #youth camps, #skiing, #ski areas, #negligence, #Aspen, #Aspen Skiing Company, #Skicorp, #National Resource Defense Council, #Greenpeace, #NRDC, #Kleenex, #Kimberly Clark, #boycott, #greenhouse gasses, #climate change, #corporate activism, #Harvard, #Harvard Business School,
Technorati Tags: Aspen,Harvard,School,environment,recreation,adventure,Moss,James,attorney,tourism,management,Human,youth,negligence,Company,Skicorp,National,Resource,Defense,Council,Greenpeace,NRDC,Kleenex,Clark,greenhouse,climate,activism
Windows Live Tags: Aspen,Harvard,School,environment,recreation,adventure,Moss,James,attorney,tourism,management,Human,youth,negligence,Company,Skicorp,National,Resource,Defense,Council,Greenpeace,NRDC,Kleenex,Clark,greenhouse,climate,activism
WordPress Tags: Aspen,Harvard,School,environment,recreation,adventure,Moss,James,attorney,tourism,management,Human,youth,negligence,Company,Skicorp,National,Resource,Defense,Council,Greenpeace,NRDC,Kleenex,Clark,greenhouse,climate,activism